Thursday, 13 October 2011

Hyundai Eon

Hyundai Eon
NEW DELHI: Hyundai has launched its new car directly pitted against Maruti Suzuki's global top seller Alto, firing a warning shot across the bow of its bleeding arch rival which has been wounded by a strike at one of its plants. Eon, Hyundai's first car developed from scratch for India and is aimed at the bulging middle of the country's car market, has a starting price of Rs 2.7 lakh, making it the first serious threat to the Alto's seven-year-old dominance of the country's car market.

The Alto, with 3.47 lakh cars sold last fiscal year, accounted for around 16% of all cars sold in India and is the top selling car model on the planet, having edged Volkswagen's Gol & Golf and Fiat's Punto. Hyundai aims to sell 1.5 lakh units of the Eon in a year, an ambitious target in a tepid car market and also given that the Alto took almost four years after launch to reach this level of unit sales. "We are looking at the sub-compact segment, which is a fourth of the total Indian market and ushers in the greatest potential for growth in the world's second fastest market," said Arvind Saxena, Hyundai's director for sales. 
sours The Economic Times 

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