Thursday, 13 October 2011

Hyundai Eon

Hyundai Eon
NEW DELHI: Hyundai has launched its new car directly pitted against Maruti Suzuki's global top seller Alto, firing a warning shot across the bow of its bleeding arch rival which has been wounded by a strike at one of its plants. Eon, Hyundai's first car developed from scratch for India and is aimed at the bulging middle of the country's car market, has a starting price of Rs 2.7 lakh, making it the first serious threat to the Alto's seven-year-old dominance of the country's car market.

The Alto, with 3.47 lakh cars sold last fiscal year, accounted for around 16% of all cars sold in India and is the top selling car model on the planet, having edged Volkswagen's Gol & Golf and Fiat's Punto. Hyundai aims to sell 1.5 lakh units of the Eon in a year, an ambitious target in a tepid car market and also given that the Alto took almost four years after launch to reach this level of unit sales. "We are looking at the sub-compact segment, which is a fourth of the total Indian market and ushers in the greatest potential for growth in the world's second fastest market," said Arvind Saxena, Hyundai's director for sales. 
 
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sours The Economic Times 

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